PRIVACY POLICY

1. Information We Collect

We collect information that you provide directly to us, as well as information that is automatically collected when you use our services.

1.1 Personal Information You Provide

When you interact with us, we may collect the following types of personal information:

• Contact Information: Name, email address, phone number, business name, and mailing address
• Account Information: Username, password, and security questions (if applicable)
• Business Information: Company name, industry, website URL, and business goals
• Payment Information: Credit card details, billing address, and transaction history (processed through secure third-party payment processors)
• Communication Data: Messages sent through contact forms, emails, phone calls, and support tickets
• Marketing Data: Current marketing tools, advertising budgets, target audience information, and marketing goals
• Project Details: Access credentials for platforms (Google Ads, social media accounts, CRM systems), brand assets, and content materials

1.2 Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing behavior:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, links clicked, referring URLs
• Location Data: General geographic location based on IP address
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies (see Section 4)

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Analytics providers (Google Analytics, etc.)
• Advertising platforms (Google Ads, Facebook Ads)
• CRM and marketing automation platforms
• Payment processors
• Public databases and social media platforms

2. How We Use Your Information

We use the information we collect for various legitimate business purposes, including:

2.1 Service Delivery

• Providing and managing digital marketing services
• Setting up and managing advertising campaigns
• Creating and optimizing marketing funnels
• Implementing SEO strategies and content marketing
• Managing social media accounts on your behalf
• Providing training and educational services

2.2 Communication

• Responding to your inquiries and support requests
• Sending service-related notifications and updates
• Providing project updates and reporting
• Scheduling and conducting clarity calls and consultations

2.3 Business Operations

• Processing payments and managing billing
• Maintaining and improving our services
• Analyzing service performance and user behavior
• Detecting and preventing fraud and security threats
• Complying with legal obligations

2.4 Marketing and Analytics

• Sending marketing communications about our services (with your consent)
• Creating anonymized analytics and insights
• Developing case studies and portfolio examples (with permission)
• Improving our website and user experience

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our business:

• Cloud Hosting: For website and data storage
• Email Services: For communication and email marketing
• Payment Processors: For secure payment processing
• Analytics Tools: Google Analytics, heat mapping tools
• CRM Platforms: GoHighLevel, HubSpot, or similar systems
• Project Management Tools: For collaboration and file sharing

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Marketing Platforms

When managing your campaigns, we access and share data with platforms such as:

• Google Ads and Google Analytics
• Facebook and Instagram Business platforms
• LinkedIn Marketing Solutions
• Other advertising and social media platforms as needed

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Court orders, subpoenas, or legal processes
• Requests from government authorities
• Protection of our legal rights or safety
• Investigation of fraud or security issues

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership.

3.5 With Your Consent

We may share your information for other purposes with your explicit consent, such as:

• Creating case studies or testimonials
• Including your project in our portfolio
• Referencing your business in marketing materials

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and collect usage data.

4.1 What Are Cookies?

Cookies are small text files stored on your device that help us remember your preferences and understand how you use our website.

4.2 Types of Cookies We Use

• Essential Cookies: Necessary for website functionality and security
• Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance
• Preference Cookies: Remember your settings and preferences

4.3 Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may affect website functionality and your user experience. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block all cookies
• Delete cookies when you close your browser

4.4 Third-Party Tracking

We use third-party services that may track your activity across websites, including:

• Google Analytics for website analytics
• Facebook Pixel for advertising
• Google Ads conversion tracking

These services have their own privacy policies governing data collection and use.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

5.1 Security Measures

• Encryption: SSL/TLS encryption for data transmission
• Access Controls: Restricted access to personal information on a need-to-know basis
• Secure Servers: Use of secure, reputable hosting providers
• Regular Backups: Regular data backups to prevent data loss
• Password Protection: Strong password requirements and secure storage
• Security Monitoring: Regular security audits and monitoring

5.2 Third-Party Platform Security

When managing your accounts on third-party platforms:

• We use secure credential storage
• We implement two-factor authentication where available
• Access credentials are never shared without encryption
• We follow platform-specific security best practices

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

6.1 Retention Periods

• Active Clients: Throughout the duration of our business relationship and for a reasonable period after services end
• Financial Records: 7 years for tax and accounting purposes
• Marketing Data: Until you unsubscribe or request deletion
• Website Analytics: Typically 26 months (Google Analytics default)
• Project Files: Up to 2 years after project completion for reference and support

6.2 Data Deletion

After the retention period expires, we securely delete or anonymize your personal information. You may request earlier deletion by contacting us (subject to legal and contractual obligations).

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information.

7.1 General Rights

You have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Objection: Object to certain types of processing, including marketing
• Portability: Request transfer of your data to another service provider
• Withdraw Consent: Withdraw consent for processing where consent was the legal basis

7.2 GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have additional rights under GDPR:

• Right to restriction of processing
• Right to lodge a complaint with a supervisory authority
• Right to be informed about data breaches

7.3 Exercising Your Rights

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

We ensure appropriate safeguards are in place when transferring data internationally, including:

• Using service providers that comply with applicable data protection frameworks
• Implementing standard contractual clauses
• Ensuring adequate security measures regardless of location

9. Children's Privacy

Our services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to delete such information from our systems.

10. Third-Party Websites

Our website may contain links to third-party websites, including social media platforms and partner sites. This Privacy Policy does not apply to those websites.

We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements.

When we make changes, we will:

• Update the "Last Updated" date at the top of this policy
• Post the updated policy on our website
• Notify active clients of material changes via email

Your continued use of our services after changes are posted constitutes acceptance of the updated Privacy Policy.

12. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about personal information collected, used, or shared
• Right to Delete: Request deletion of personal information we have collected
• Right to Opt-Out: Opt-out of the sale of personal information (we do not sell personal information)
• Right to Non-Discrimination: Exercise your privacy rights without discriminatory treatment

To exercise these rights, contact us at [email protected] or call us. We will verify your identity before processing requests.